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Why dashboards are vital tools for your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

An organization’s marketing department analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing specialists use dashboards to compare, sort, and analyze raw data to churn out meaningful information presented in an easy-to-understand format. This helps key decision makers in formulating better marketing campaigns.

Tracking sales opportunities

Sales dashboards are perfect for tracking your organization’s products and services. They help you identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a regular basis. Sales dashboards sync to your raw data, so your charts are always up to date, thus eliminating the need to spend hours manually entering and preparing sales reports and charts.

Social media management

Social media management is more than just posting statuses on your business’s social media accounts. And in most cases, your social media platform’s default dashboard doesn’t give you deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. Instead, you can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is a complex process that it often leads to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format — be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether on-site or online. Project supervisors need to get their teams together to give them projects’ requirements, deadlines, and responsibilities, and to get progress updates. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards eliminate the complications of presenting complex business data and make your team more efficient. If you’re looking to implement dashboards and other cutting-edge tools to make your job easier, contact our consultants today.

Published with permission from TechAdvisory.org. Source.

Why you shouldn’t use public charging kiosks

Smartphones have become a vital part of modern life. And as we spend more time on these gadgets, the likelihood of needing to recharge them while on the go increases. When your phone’s juice runs out and you’re nowhere near your charger, a public charging kiosk can look pretty promising. But what you might not know is that recharging phones at public charging stations can make you a victim of juice jacking.

What is juice jacking?

While newer phones can be charged wirelessly, older models still need power cords to power up their batteries. This charging method has one dangerous flaw: the cable used for charging can also be used for transferring data. Cybercriminals can exploit this flaw to commit juice jacking, or the act of using the USB data/power cable to illegitimately access phone data and/or inject malicious code into a device.

Juice jacking often happens at public charging kiosks. When you charge your phone, it is paired with a computer concealed within the charging stand. The computer can then access all of the information on your device, including personal data such as your address book, notes, photos, music, SMS database, and keyboard cache. It can even initiate a full backup of your phone, which can be accessed by the hacker wirelessly anytime.

Apart from stealing your data, cybercriminals can also inject malware into your phone through a public USB hub. All it takes is a minute of being plugged into a public charger for your phone to be infected by malware. Once infected, your phone can be prompted to display ads, download apps, or view web pages without your authorization.

How to avoid juice jacking

The most effective precaution against juice jacking is simply not charging your phone using a third-party system. Here are some tips to help you avoid using a public kiosk charger:

  • Keep your battery full. Make it a habit to charge your phone at home or at the office when you are not actively using it. When unexpected circumstances happen and you get stuck outside, your phone will have enough juice and you won’t need to charge it.
  • Carry a personal charger. External batteries like power banks have become very small and portable in recent years. Always have one in your bag so you can charge your phone securely on the go.
  • If your device has a removable battery, carry a backup battery with you anywhere. If the idea of carrying a spare battery doesn’t appeal to you, you can opt to carry a battery case instead: it’s a phone case that doubles as a battery.
  • Lock your phone. Without the proper PIN code or fingerprint and face ID scan, your phone cannot be paired with the hidden computer in the kiosk charger.
  • If you must use a third-party power source, use power-only USB cables. These cables are missing the two wires necessary for data transmission, ensuring that they can only be used for charging.

Technology threats are all around us. Even something as trivial as powering your phone in a public kiosk station can compromise your device’s security. If you want to learn more about how to protect your gadgets from today’s security threats, don’t hesitate to call us. Our technology experts are happy to help.

Published with permission from TechAdvisory.org. Source.

Two-step and two-factor authentication: What’s the difference?

Every business should have a strong cybersecurity posture to keep cybercriminals from infiltrating their network. One way to do this is by implementing a strict authentication process using two-step or two-factor authentication. These two processes are so similar that many confuse one with the other. Learn the difference between the two and how you can leverage them to safeguard your network.

If you want to improve your business’s cybersecurity, you should take a closer look at your authentication process. Two-step and two-factor authentication are two of the most commonly used authentication methods. Many businesses use the terms two-step and two-factor authentication interchangeably, but there are subtle differences between the two.

Two-step authentication

A two-step authentication process requires a single-factor login (such as a password or biometric reading) as well as another similar type of login credential that a user must provide. This process typically requires entering a password for the first step and entering another security code for the second step, which may be accomplished by providing a one-time code generated by an authenticator app such as Google Authenticator.

Two-step authentication adds an extra step in the verification process, making it more secure than single-step authentication (i.e., providing only a password). However, if a person or business is hacked, it won’t be enough to stop hackers from getting a hold of whatever they are looking for.

Two-factor authentication

Two-factor authentication, a subset of multifactor authentication, is significantly more secure than two-step authentication. This type of authentication requires two different types of information to authenticate a user’s identity. For example, it could be a combination of a fingerprint or retinal scan as well as a password or passcode. Because of the additional authentication information required, hackers would have great difficulty breaking into a network using a two-factor authentication system.

Which one is better?

Relying on a single-factor authentication process is no longer sufficient in ensuring the safety of your network. Securing the authentication process and making it difficult for cybercriminals to access your network should be on top of your priorities. Deciding whether to use two-step or two-factor authentication largely depends on your business’s specific security requirements. To take the stress out of securing and protecting your network, call us today for expert cybersecurity advice.

Published with permission from TechAdvisory.org. Source.

Here’s why your business needs CRM

No business ever gets very far without a steady stream of customers. They are your primary source of revenue, so taking care of your relationships with them must be your highest priority. To effectively foster customer relationships, your business should leverage customer relationship management (CRM) systems.

Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls. After sending an email to customer support, you finally get a call from a customer service representative, but it’s from someone unfamiliar with your problem. You awkwardly explain your problem for the third or fourth time, during which you wonder if the value of your time has exceeded the value of the broken item.

We’ve all been there before, but this scenario can be avoided by having an effective CRM system. Here’s what you need to know about CRM systems and how they can mitigate frustration among customers and keep them delighted.

What is a CRM system?

CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads, and sales opportunities all in one place.

What are the features of a CRM system?

  • Data management – When customer data is recorded, the CRM system centralizes the data into one file called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicate data.
  • Collaboration – Nowadays, clients demand quick and efficient customer service, so all involved departments must work together to quickly resolve client concerns. CRM systems enable collaboration by facilitating the sharing of customer information among departments. This way, everyone is on the same page about clients’ circumstances and requirements.
  • Customer segmentation – A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing engagement and conversion.
  • Task tracking – CRM systems have task tracking features that help your employees stay on top of important tasks, such as contacting customers via email or phone and following up on leads. CRM systems also send reminders to employees about their assigned tasks so that nothing falls through the cracks.
  • In-depth reporting – CRM systems provide a thorough analysis of your customer base. CRM reports give details including an overview of product sales numbers, marketing strategy performance, most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.

If you’re looking to improve customer service and increase sales conversion using a CRM system, contact us today!

Published with permission from TechAdvisory.org. Source.

Your business’s cybersecurity needs an MSP

With the prevalence of cyberattacks on companies of all sizes these days, businesses cannot afford to relegate cybersecurity to the bottom of their budget priorities. When it comes to cybersecurity, even small businesses should partner with a managed IT services provider (MSP). Here’s why it’s crucial to partner with an MSP that can implement robust cybersecurity solutions for your business.

The numbers

According to the Ponemon Institute’s 2019 State of Cybersecurity in Small and Medium-Sized Businesses (SMBs) survey, cyberattacks have increased dramatically. Here in the United States, 76% of companies were attacked in 2019, a significant leap from 55% in 2016. Sixty-nine percent of US businesses reported data breaches in 2019, up from 50% in 2016.

The financial consequences have also increased considerably. The average cost spent by companies because of damage to or theft of IT assets and infrastructure increased from $1.03 million in 2017 to $1.2 million in 2019. Costs due to disruption to normal operations increased from an average of $1.21 million in 2017 to an average of $1.9 million in 2019.

The attacks

Globally, the most common forms of attack on SMBs are those that rely on deception: phishing (57%), stolen or compromised devices (33%), and credential theft (30%). Worse, cybercriminals are targeting SMBs more, with reported attacks having increased from 60% in 2017 to 69% in 2019.

Why managed services?

Partnering with MSPs is the most effective way to prevent attacks and protect your business from malicious threats. MSPs offer a full range of proactive IT support that focuses on advanced security, such as around-the-clock monitoring, data encryption and backup, real-time threat prevention and elimination, network and firewall protection, security awareness training, and more.

And because managed services are designed to identify and fix weak spots in your IT infrastructure, you’ll optimize the digital backbone of your business processes. You’ll have faster network performance, a solid business continuity and disaster recovery strategy, and minimal downtime. One of the best things about managed services is that you get a dedicated team of IT professionals ready to assist you for any technology problems you may encounter. This is much more effective and budget-friendly than having in-house personnel handling all your IT issues.

Being proactive when it comes to cybersecurity is the only way to protect what you’ve worked hard to build. If you’d like to know more about how managed services can benefit your business, just give us a call — we’re sure to help.

Published with permission from TechAdvisory.org. Source.

Are you sufficiently cooling your servers?

Today, many businesses rely on servers for their day-to-day operations. If your servers are hosted locally, you should be aware that proper temperature control plays a vital role in keeping them running smoothly. Knowing how to properly cool your servers can help minimize the risk of crashes, which can cause downtime.

How does temperature affect servers?

High server temperatures can cause it to crash, resulting in costly data loss and service interruptions. If a server’s temperature rises above 70 degrees Fahrenheit, the server’s reliability decreases. In fact, an increase of 15 degrees leads to a 50-percent decrease in server reliability. When servers reach these temperatures, they will start to perform poorly, and computers connected to the server will start to struggle as well. Keeping your servers cool is vital to maintain optimal performance and longevity.

Effective methods to keep servers cool

    1. Use low-heat lighting

Incandescent lights produce too much heat that can raise the temperature of your server room. Go for low-heat options such as LED arrays and fluorescent tubes. Not only do they produce less heat, but they also provide better illumination compared to incandescent bulbs.

    1. Ensure your server room is well ventilated

Server rooms are usually small and contain other hardware aside from servers. Without proper air circulation, all that hardware can raise the temperature of the room and your servers. Make sure the server room you choose has good air circulation. If you have no choice but to place your server in a small room, install a ventilation system that will let hot air escape from the room.

    1. Use cooling fans

Cooling fans work well with a ventilation system to move hot air away from your servers. They are also a more affordable option to air conditioners. Placing a small and powerful fan next to your server’s heat vent will keep it from overheating.

    1. Air conditioning system

Installing an air conditioner in your server room is probably the best way to keep servers cool. Make sure that the air conditioner you choose is perfect for your server room. If you have a big server room, a small air conditioner won’t do much to cool it. Also, don’t be tempted to use residential air conditioners, as they are not designed to run 24/7/365. Go for industrial air conditioners instead. They can be a bit costly and require semi-annual maintenance checks, but industrial air conditioners will ensure your servers are constantly operating in cool temperatures.

Servers work best when kept at a cool temperature constantly. While manufacturers continue to build more resilient servers, proper care and maintenance still play a vital role in ensuring high operating quality and longevity. If you need more information about server management or have any other questions about your server setup, contact us today.

Published with permission from TechAdvisory.org. Source.

Staying competitive using VoIP phone systems

VoIP is no longer the mysterious phone tech it was 20 years ago, and yet many businesses still fail to realize its full potential. This in part due to a lack of understanding of what internet phones can do. Read on to learn more about the benefits of VoIP.

Different phone systems

Phones have come a long way from analog landlines. Nowadays, many digital phone systems don’t even have conventional telephony hardware anymore. Modern businesses need a phone system that can service all of their needs, and in most cases, VoIP phones are the answer.

VoIP, or Voice over Internet Protocol, is a system of hardware and software that uses the cloud instead of analog circuits to transmit data. VoIP does more than just transmit audio — it can also send a variety of data (videos, documents, etc.) and perform other tasks as well.

A VoIP system’s hardware (phone units, cables, CPUs, etc.) and software (one or more applications that run the system) can be either on-premises or hosted.

On-premises – The hardware and software are physically located within the premises of the company.
Hosted – Some of the hardware, like phone units and other equipment, can be found within the premises. But most, if not all, of the software is hosted online. Service providers look after hosted systems for their clients.

Life cycles: On-premises vs. hosted

The useful life of hardware remains the same whether it’s on-premises or hosted. Hardware is affected by the wear and tear of daily use. Barring any accidents or physical damage, VoIP hardware should last as long as analog handsets, usually several years.

Software, on the other hand, needs constant updating. It’s faster and cheaper to update software that’s hosted in the cloud versus one that’s on-premises. The differences in longevity between the two should be negligible; both can last upwards of 10 years, depending on your IT support.

Future-friendly technology

Cloud technology has fundamentally changed the way IT solutions are produced. In the past, hardware and software were built to last. Today, they’re built to adapt and change. The effect of this shift on telecommunications technology is dramatic.

Most hardware components are very similar, with replacements and upgrades coming every 5–8 years on average. So even new ones aren’t necessarily cutting-edge, and yet they tend to be costly. Cloud software, on the other hand, is faster, more powerful, and costs less to upgrade. Critical updates can be released almost constantly, with complete overhauls taking no longer than 2–3 years.

As your business grows, your phone system should be able to adapt to rapid growth, the need for more speed, and integration with the other systems in your business, like email or management software.

Be a step ahead

Your business cannot afford dropped or missed calls. Imagine what one day of phone downtime would do to your company. The time to replace your phone system is not after it fails. The best time is before that, when you can plan and budget properly.

Nowadays, it’s not longevity that’s important; it’s staying ahead of the curve. Call our experts today so you can always be a step ahead.

Published with permission from TechAdvisory.org. Source.

What’s new in the Microsoft 365 Apps admin center

The shift to remote work has not been easy, especially for IT administrators. After all, they’re in charge of supervising and securing workflows, devices, and software to ensure optimal user experience and to keep cyberthreats at bay. They are also expected to deploy IT solutions that are within budget so that costs don’t run amuck. Succinctly, they are the backbone of remote working. To help IT administrators do their jobs better and more efficiently, Microsoft has added the following features to its Apps admin center.

Intelligent insights

Intelligent insights include features like Apps Inventory, Add-In Inventory, and Security Currency that allow IT administrators to find and mitigate any issues immediately. With these tools, administrators can gain an in-depth understanding of the organization’s Microsoft 365 environment and be privy to information such as:

  • What devices are running Office apps and which versions they’re running;
  • What Office add-ins are installed or running; and
  • Which servicing channel each device belongs to.

Knowing all this information can help administrators identify and manage unsupported Office versions and add-ins to ensure security and compliance. Data is also easily exportable for reports or audits.

Servicing automation with controls

This feature streamlines and automates Microsoft 365 Apps servicing to eliminate manual deployment and accelerate the rollout of updates and security patches, thus saving effort, time, and costs. With this new feature, admins only need to apply a specific servicing profile to a set of devices to automatically deliver monthly updates for users or groups.

What’s more, IT admins are now able to view, pause, and resume updates on a per-device basis. If a user experiences issues during rollout, for instance, administrators can pause that user’s update and restore their software to a previous version while they troubleshoot.

Admins can also specify exclusion date periods, or when Office apps updates should not run, such as during holidays or company meetings. They can schedule this to happen only once or on a recurring basis, depending on their organization’s schedule. And for compliance purposes, admins can schedule updates to happen at a certain date and time, or they can let users install Office app updates at their most convenient time.

Microsoft 365 Apps health

With Microsoft 365 Apps health, IT admins can see how well Microsoft 365 apps are running during and in between deployments. It also calculates an organization’s overall app health based on three criteria: app reliability, app performance, and supported versions. On top of these, Microsoft 365 Apps health gives pertinent information such as Office app session crash rates and who reported such crashes. This allows admins to quickly identify issues and take actions to increase app performance and reliability.

With these new features, administrators can better manage Microsoft 365 apps, and users can count on better experiences and fewer downtimes. If you want to learn more about how technology can increase your business’s operational efficiency, don’t hesitate to call us. Our IT experts are always ready to help.

Published with permission from TechAdvisory.org. Source.

How to be proactive with your cyber defenses

It is good to have an IT team and/or a third-party partner like a managed services provider (MSP) that helps keep your company protected against cyberthreats. It is even better to have all stakeholders be involved in preventing data breaches. Here’s how everyone can be proactive when it comes to cybersecurity.

Understand the threats you’re facing

Before any small- or medium-sized business (SMB) can work toward preventing cyberattacks, everyone involved needs to know exactly what they’re up against. Whether you’re working with in-house IT staff or an MSP, you should review what types of attacks are most common in your industry. Ideally, your team would spearhead this review a few times a year.

Reevaluate what it is you’re protecting

Once you have a list of the biggest threats to your organization, you need to take stock of how each one threatens the various cogs of your network. Map out every company device that connects to the internet, what type of data they have access to (regulated, mission-critical, low-importance, etc.), and what services are currently protecting those devices.

Create a baseline of protection

By reviewing current trends in the cybersecurity field and auditing your current technology framework, you can begin to get a clearer picture of how you want to prioritize your preventative measures versus your reactive measures.

Before you can start improving your cybersecurity approach, you need to know where your baseline is. Devise a handful of real-life scenarios and simulate them on your network. Network penetration testing from trustworthy IT professionals will help pinpoint weak spots in your current framework.

Finalize a plan

All these pieces will complete the puzzle of what your new strategy needs to be. With an experienced technology consultant on board for the entire process, you can easily synthesize the results of your simulation into a multipronged approach to proactive security.

Proactive measure What it entails
Security awareness seminars for all internal stakeholders Train everyone from the receptionist to the CEO about effective security practices such as password management, proper mobile device usage, and spam awareness.
Updated anti-malware software or cloud-based service Protect your data and systems against the latest and most menacing malware.
Routine software patches and upgrades Minimize the chances of leaving a backdoor to your network open.
Web filtering services Blacklist dangerous and inappropriate sites for anyone on your network.
Perimeter defenses (e.g., intrusion prevention systems and hardware firewalls) Scrutinize everything trying to sneak its way in through the borders of your network.
Policy of least privilege Limit users’ access only to the data they need to fulfill their tasks.
Data segmentation Rank data according to sensitivity and build micro-perimeters around high-value datasets.
Full-disk encryption Make data stored in computers and portable devices unreadable so that if these machines are stolen, the files they have inside remain secure.
Virtual private networks Make data transmitted across unsecured connections unreadable so that intercepting it would become futile.
Strict access controls Prevent unauthorized access to accounts by using strong passwords, multifactor authentication, and auto screen locks and logouts for idle users. 
AI-powered network monitoring Identify suspicious user and software behaviors such as employees accessing files outside their departments.

As soon as you focus on preventing downtime events instead of reacting to them, the productivity and efficiency of your IT infrastructure will increase to levels you’ve never dreamed of. Start your journey to enhanced cybersecurity by giving us a call for a demonstration.

Published with permission from TechAdvisory.org. Source.

Here are 4 ways your business can get ahead of the tech curve

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more.

Be an early adopter

One of the biggest factors in determining how successful your SMB will be in leveraging a new trend is how early you get in. Be careful investing in resources with high buy-ins and/or long-term commitments. Focus instead on low-cost IT solutions that allow you to test and see how well they work for you, and also let you pull out without suffering heavy sunk costs.

Invest in the right tools

New tech can be expensive, so how can one take advantage of an emerging tech trend without spending too much? The trick is to repurpose existing tech to do the same thing as the new tech.

For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. When the Internet of Things (IoT) craze began, John Deere figured that IoT would change the way their vehicles serve their customers. But instead of shelling out money for new IoT devices, they simply used already-available mobile devices and GPS tech. This tactic allowed the brand to jump ahead of their competition, especially those who chose to wait out the decrease in price of new tech.

Synergize tech with your business model

With a little creative brainstorming, most business models can actually integrate new tech into their processes. For instance, at first glance, it appears that clothing retailers have no use for AI that has deep learning capabilities. But one particular AI application — chatbots — has proven to be effective in helping customers find the clothes they want. Here, deep learning directly drives sales.

Prepare for possible difficulties

New tech inherently comes with implementation and integration difficulties. But what if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby that your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Inform customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest tech fads? Turn to us — we’re the experts on all things technology related, be it machine learning or Oculus Rift. No question is too trivial — consult with us today!

Published with permission from TechAdvisory.org. Source.

Guide For Managed WiFi For Multi-Tenant Units

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