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5 Simple tips for a successful web conversion

Grabbing people’s attention and converting them to prospective customers is the hallmark of a great professional website. To achieve this goal, you need to create a professional-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services. Be sure your website follows these five rules that make it easier to convert visitors.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

Published with permission from TechAdvisory.org. Source.

Why HTTPS matters for websites and what you need to know about it

When you visit a website, do you see a padlock icon on the browser’s address bar? That’s one of the first signs that a website is safe to visit. That padlock is a security feature that authenticates websites and ensures that the data that users submit to that site is protected. Another sign that a site is secure is if its URL has an “S” after the “HTTP” prefix. Here’s what you need to know about that “S.”

HTTPS encryption

The “S” in HTTPS stands for “secured.” It was introduced in 1995, so older websites that have been left on their own without regular maintenance usually don’t have it. But even to this day, unsecure websites exist, and fraudsters can easily take advantage of them.

When you visit a site with an HTTP connection, everything you type or click on that website is sent without encryption. This means that anyone who intercepts the data transferred between the website and your computer can view them as is. Cybercriminals know this, and they can exploit this fact to gain access to your Social Security number, credit card information, and other personal data. This puts you at risk of identity theft and other fraudulent activities.

HTTPS certificates

When you visit a website, your computer uses an online directory to translate its alphanumeric name into a numerical address. It then saves that information on your computer so that it doesn’t have to check the online directory every time you visit the same website.

In case your computer gets compromised, it could be manipulated into directing a perfectly safe web address like www.google.com to a malicious website. Most of the time, users are sent to sites that look exactly like the legitimate site but are actually fake copies designed to trick them into divulging their credentials.

To prevent such incidents from happening, the online directories mentioned earlier issue an ecosystem of certificates that turn HTTP into HTTPS, making it impossible for anyone to be redirected to a fraudulent website.

How does this affect our daily browsing habits?

We often visit a multitude of websites in a short period of time without checking each one for padlocks and certificates. Unfortunately, we can’t ignore the importance of HTTPS, so here are a few things to consider the next time you browse the internet:

  • If your browser marks a website as “unsafe,” think twice about clicking “Proceed anyway.” Click the prompt only if you are absolutely certain no confidential data will be transmitted.
  • Add web browser extensions such as HTTPS Everywhere that create encrypted connections to unencrypted websites. These extensions encrypt your communication with websites and are compatible with Chrome, Firefox, and Edge browsers.
  • Always be vigilant. Some sites may have HTTPS, but it doesn’t mean they’re safe. For example, goog1e.com (with the “l” replaced with a one) could have a certificate, but the misspelling clearly indicates that it’s an untrustworthy site. Cybercriminals use similar spellings of authentic websites to fool people into thinking that they’re on a secure site. This is called typosquatting or URL hijacking.
  • And perhaps, just follow the easiest step of all: avoid sites that don’t use the HTTPS prefix.

If you want to learn more about safer browsing habits and endpoint security, give our office a call.

Published with permission from TechAdvisory.org. Source.

How to make your WordPress website load faster

Whether it’s food delivery or your daily commute, speed matters. And when it comes to website load time, this principle couldn’t be more true. Today, people expect a site to load in one to three seconds — so how does your WordPress site measure up? If you’re looking to increase your site’s speed, here are some tips that can help.

Keep WordPress and plugins up to date

Updating your WordPress version and plugins will not only keep your website secure but also speed it up. Therefore, you should install those updates as soon as they become available.

Choose a website host wisely

Your website’s host can make or break your website, so before you select one, carefully compare the details of their service plans — especially the website speed and uptime — against those of other vendors.

While it may be tempting to opt for shared hosting because of its low cost, know that it’s also going to offer the slowest speeds because many websites are simultaneously relying on the same server for bandwidth. In contrast, a dedicated server will provide the best speed, but it may be too costly for many small- and medium-sized businesses.

A great mid-performance, mid-price alternative is a virtual private server (VPS). A VPS acts like a dedicated server in terms of functionality but still technically uses a shared server. It will speed up your site better than the typical shared hosting without breaking the bank.

Keep your site lean

The leaner your site is, the faster it will be. To create a lean site, be mindful of these four aspects:

  1. Theme – While the promise of a versatile theme can spark the imagination, implementing one can set you back in terms of speed. When a theme has a ton of features, the huge amount of code that powers those features can bog down your site. Avoid this by testing the theme demos to see how long they take to load. If the loading time is more than three seconds, look for another theme that loads faster.
  2. Design – Design elements can also dramatically slow down your site. Simple sites are faster, so carefully consider the ads, images, and extras that you’re thinking of adding.
  3. Plugins – Not all plugins are created equal; some run fast and others slow. To tell one from the other, use special plugins that show the impact a plugin has on your site’s load time. What’s more, think twice before installing a plugin because having fewer plugins translates to a faster site load time.
  4. Images – While many raw images are around 3,000 to 4,000 pixels wide, most featured images are only 600 to 800 pixels wide. To reduce image weight and thus gain a faster site, resize your site’s images to the exact size they’ll appear on screen.

Leverage speed-boosting plugins

Use plugins that speed up your site. Cache plugins like W3 Total Cache and WP Super Cache can provide more speed by caching every aspect of your site, thereby reducing its download times.

Another helpful plugin is Lazy Load. It boosts your site’s speed by loading the elements at the top of the website first, then loading subsequent elements as one scrolls down. But before installing the Lazy Load plugin, make sure to check your Theme Options to see if it’s already included.

Use redirects sparingly

Web pages that point to your old URLs can really slow down your site, so make sure to avoid or limit them. Also use the Redirect mapper tool or similar alternatives to uncover redirects that you don’t need.

Implementing some or all of the tips above will surely speed up your WordPress site’s speed. But if you need more help optimizing your website or in other IT matters, just give us a call.

Published with permission from TechAdvisory.org. Source.

Improve your productivity with these Chrome extensions

Google Chrome is the most popular and most used browser in the world. And because of its unparalleled speed, user-friendly interface, and powerful performance, it’s also touted as the best. But did you know that the Chrome Web Store is full of extensions you can install to add extra features to your browser? If you’re a Chrome user looking to improve your productivity, here are some extensions you should definitely try.

BlockSite

BlockSite helps you stay focused by blocking any distracting or harmful websites. If you’re in front of the computer all day, it’s the perfect solution to stop getting sidetracked by the many wonderful things on the internet. Essentially, BlockSite restricts access to websites that can cause your productivity to dip, particularly social media sites like Facebook, YouTube, and Twitter. If you don’t want to completely block these sites, you can schedule limited access to them; for instance, during your breaks.

AdBlock

AdBlock claims to be the most popular extension for Chrome. It has over 10 million active users — and for good reason. In a virtual world full of advertisements, AdBlock offers a break by blocking most ads from showing up on the screen. It also prevents shady, malware-ridden advertisements from popping up, which helps keep your browser speeds at optimal levels and improve your overall experience.

LastPass

Remembering passwords can be quite a headache; good thing there’s LastPass. It’s a great alternative to Chrome’s integrated password manager, and it generates new and secure passwords every time you log in to a website. It can also sync your passwords across devices, enabling you to easily access your accounts, enter credit card details, and fill out online forms with just a few clicks.

Evernote Web Clipper

Never lose anything on the internet again with Evernote Web Clipper. While you can mark sites using Chrome’s bookmark feature, Evernote is an even more powerful option: it allows you to quickly and easily save web content from Chrome and transfer it straight into your Evernote account. With the press of a button, you can grab an image from any web page, make annotations, create summary links, and save a distraction-free version of that page for later use.

Pocket

Pocket is another way to keep track of your favorite web content. With this extension, you can save articles, videos, and web pages for later viewing. Simply hit the Pocket extension button when you come across something interesting and that page will automatically be synced across all your devices, so you can view it at any time, even without an internet connection. If you come across something interesting but can’t waste time because of a pressing task, keep the web page in your Pocket for later.

Momentum

Momentum is a custom page that replaces the default Chrome landing page. Equipped with a personalized dashboard that features a beautiful scenic background, a daily inspirational quote, a weather report, a to-do list, and widgets for your favorite sites, Momentum could just be the dose of inspiration you’re looking for.

Learn more about the different productivity apps the Chrome Web Store has to offer. Get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Is your internet bandwidth enough for remote work?

The coronavirus outbreak has necessitated people to work away from each other, so employees are now setting up offices at home. If you’re a remote worker, or if your business is planning to move to a work from home setup soon, make sure that your employees’ internet bandwidth can handle work-related processes. This way, your transition goes as smoothly as possible.

What is bandwidth?

Bandwidth refers to the maximum data transfer rate possible in a network or internet connection. It indicates the amount of data that can be sent over a connection in a given amount of time, and is usually expressed in bits per second (bps) or bytes per second (Bps).

Imagine two computers with the same internet speed at 100 megabit per second (Mbps): the first computer only has a 50 Mbps bandwidth, while the second one has 100 Mbps. If they were to download the same 500 Megabit (Mb) file, the first computer would be able to do it in 10 seconds, while the second one could do it in just five.

This is because the first computer’s bandwidth is capped at 50 Mbps — even if the internet was fast, the limit of transfer would still be low. Therefore, the higher the bandwidth, the more data can be sent over a connection, contributing to faster uploads and downloads, and overall better internet experience.

How much bandwidth do you need for remote working?

The answer to this question isn’t clear cut. The biggest considerations are the type of work that you do and the apps that you use. If your job mostly consists of sending emails, editing and writing on Google Docs, and communicating on Slack, then you can do your job with ease even with a low bandwidth. On the other hand, if you frequently attend meetings through video calls, then you’d definitely need a plan with higher bandwidth.

Once you have a clear picture of how much data you send and receive on an average work day, you can start looking for plans that can support your needs. And while you definitely don’t need to conduct virtual meetings in 4K quality, you also won’t want your clients and colleagues to appear pixelated during a meeting. Neither would you want a session that gets choppy or cut off mid-conversation.

Here are the minimum requirements for the most common video chat apps used by remote workers today:

For 1:1 video calling:

    • 600 Kbps (up/down) for high-quality video
    • 1.2 Mbps (up/down) for 720p HD video
    • Receiving 1080p HD video requires 1.8 Mbps (up/down)
    • Sending 1080p HD video requires 1.8 Mbps (up/down)

For group video calling:

    • 800 Kbps/1.0 Mbps (up/down) for high-quality video
    • For 720p HD video: 1.5 Mbps (up/down)
    • Receiving 1080p HD video requires 2.5 Mbps (up/down)
    • Sending 1080p HD video requires 3.0 Mbps (up/down)

HD video quality  

    • Outbound signals must always meet a 3.2 Mbps bandwidth requirement. 
    • Inbound signals: 2.6 Mbps with two participants; 3.2 Mbps with five participants; and 4.0 Mbps with 10 participants

Standard definition (SD) video quality

    • Outbound signals must always meet a 1 Mbps bandwidth requirement.
    • Inbound signals: 1 Mbps with two participants; 1.5 Mbps with five participants; and 2 Mbps with 10 participants

Video calling

    • HD: 1.2 Mbps (up/down)
    • SD: 400 Kbps (up/down)
    • The more participants, the higher the bandwidth requirement for downloads: 512 Kbps for three participants; 2 Mbps for five participants; and 4 Mbps for seven people. Upload requirements remain constant at 128 Kbps.

Teams requires the same upload and download internet bandwidth for the following scenarios:

    • 30 Kbps for peer-to-peer audio calling
    • 1.2 Mbps for peer-to-peer HD-quality video calling at 720p 
    • 1.5 Mbps for peer-to-peer HD-quality video calling at 1080p
    • 500 Kbps/1 Mbps for group video calling

If you’re worried about your internet bandwidth, you can opt for audio calls instead of video calls. This considerably helps lower the information you need to upload and download. For more tips and solutions on how you can work from home without a hitch, call us. We’d be happy to help.

Published with permission from TechAdvisory.org. Source.

AI is a boon for eCommerce

Once the stuff of science fiction, artificial intelligence (AI) is currently on track to becoming a key part of modern businesses. According to experts, 2020 is the year that 85% of all customer interactions with a business will occur via machine learning programs. eCommerce businesses are among those that will benefit greatly from the use of AI to interact and serve their customers. Here’s how.

Predicting what your customers want

AI has many uses in eCommerce, benefiting both the business and the customers. For instance, machine learning, a subset of AI, can be used to identify customer habits and their interests based on search histories (both inside and outside of a specific business’s site).
With the proper configuration, machine learning can be used to analyze shopping behaviors to customize and tailor the online shopping experience to specific users. Product recommendations, pairings, and promotions can target individuals, improving the customer experience, and in turn, your bottom line.

“I’m looking for something a little more…”

Machine learning is also great for cataloging products. In the past, businesses would send out dense and cumbersome product catalogs where customers could find — often with difficulty — the items they were looking for.

Today, consumers are able to upload photographs of a product — say, an article of clothing — that’s similar to what they want to purchase or pair with another. Through AI, a website will be able to analyze the photographs and make suggestions based on data from the uploaded images.

Customers can still talk to a “representative”

More and more users are relying on eCommerce over face-to-face sales interactions, thanks to advances in “plain language” systems. Machine learning is getting better at interpreting conversations and answering with natural-sounding responses. By replicating the in-person shopping experience, eCommerce businesses can shift away from the overheads of brick-and-mortar stores. This will allow them to make significant savings in capital expenditures and human resources, all while reducing the opportunity for costly human error as well.

Published with permission from TechAdvisory.org. Source.

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