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Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience for your customers. Here are other benefits of marketing automation for your SMB.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

Here’s why your business needs CRM

No business ever gets very far without a steady stream of customers. They are your primary source of revenue, so taking care of your relationships with them must be your highest priority. To effectively foster customer relationships, your business should leverage customer relationship management (CRM) systems.

Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls. After sending an email to customer support, you finally get a call from a customer service representative, but it’s from someone unfamiliar with your problem. You awkwardly explain your problem for the third or fourth time, during which you wonder if the value of your time has exceeded the value of the broken item.

We’ve all been there before, but this scenario can be avoided by having an effective CRM system. Here’s what you need to know about CRM systems and how they can mitigate frustration among customers and keep them delighted.

What is a CRM system?

CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads, and sales opportunities all in one place.

What are the features of a CRM system?

  • Data management – When customer data is recorded, the CRM system centralizes the data into one file called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicate data.
  • Collaboration – Nowadays, clients demand quick and efficient customer service, so all involved departments must work together to quickly resolve client concerns. CRM systems enable collaboration by facilitating the sharing of customer information among departments. This way, everyone is on the same page about clients’ circumstances and requirements.
  • Customer segmentation – A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing engagement and conversion.
  • Task tracking – CRM systems have task tracking features that help your employees stay on top of important tasks, such as contacting customers via email or phone and following up on leads. CRM systems also send reminders to employees about their assigned tasks so that nothing falls through the cracks.
  • In-depth reporting – CRM systems provide a thorough analysis of your customer base. CRM reports give details including an overview of product sales numbers, marketing strategy performance, most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.

If you’re looking to improve customer service and increase sales conversion using a CRM system, contact us today!

Published with permission from TechAdvisory.org. Source.

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